SAN FRANCISCO – A primary provide for television viewing wisdom, Comscore, reported that The Filipino Channel (TFC), the in a foreign country flagship channel of ABS-CBN, was once the most popular Filipino channel and a number of the most watched multicultural networks on cable and satellite tv for pc television for computer throughout the U.S. ultimate March.
Comscore’s TV engagement ranking, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by way of level of viewer engagement, which is decided by way of comparing the everyday proportion thought to be of every telecast to that of all primetime telecasts with the equivalent period.
Telecasts with necessarily probably the most engaged target market have the following Stickiness Index, indicating that additional of the objective target market is tuned in—or engaged—throughout the telecast.
Consistent with the March 2021 TV viewing engagement reports of Comscore:
- TFC was once the most popular channel among Filipino subscribers, being seen in over 192,000 households and logging in 10.7 million hours thought to be. GMA Pinoy TV was once 2nd at over 163,000 households and 8.4 million hours thought to be.
- 90 percent of the Best 20 most watched techniques are from TFC (18 out of 20). 9 out of the Best 10 presentations are from TFC. “FPJ’s Ang Probinsiyano” on its 7:30pm weekday time slot nabbed the very best spot, followed by way of the teleseryes, “Huwag Kang Mangamba” and “Ang Sa Iyo ay Akin”. TFC US’ daily data show, Balitang The us (BA)” secured the very best 4 spot, surpassing ABS-CBN’s “TV Patrol Global Model”, “TV Patrol Sabado” and GMA Pinoy TV’s “Kapuso Mo: Jessica Soho”.
- Target market of the very best 3 presentations on TFC are “glued”, staring at up to 70%+ of the techniques.
- Consistent with Comparative Viewing, 77% of GMA Pinoy TV target market watched TFC, while most effective 65% of TFC target market watched GMA Pinoy TV.
- Right through dayparts (Common Day, Early Morning, Daylight hours, Early Fringe, Most sensible Get admission to, Most sensible Time), TFC’s Reasonable Target audience remains consistently higher versus GMA Pinoy TV.
- Wisdom moreover showed that Filipinos tend to look at additional content material subject matter compared to other multicultural groups of similar population dimension.
TFC partnered with Comscore earlier this one year with the serve as of getting industry and market insights on content material subject matter potency, audience behavior and preferences in step with national TV audience measurement throughout the U.S.
“We are grateful to our audience for their appreciation, patronage, and strengthen for our techniques and content material subject matter alternatives as we continue to serve the Filipinos any place they is also in the most efficient or worst of cases,” mentioned ABS-CBN North and Latin The us Managing Director Jun Del Rosario.